• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 100%

  Achieved Client's KPI from Smart+ Target ROAS

• +50%

  Higher return of Ad Spend

Driving KPI success with Smart+ & IAA optimization

• 77%

  increase in app downloads

• 14%

  lift in our KPI event volume

• 62%

  Web-based lead generation

A Strategic Lever for Performance Growth: TopView with Instant Page + App Promotion Campaigns

• 13%

  drop in cost per unique loan approval

• 62%

  increase in conversion rate from clicks

• 5%

  lift in click-through rate

Kredivo boosts loan approvals with AI-powered Smart+ App Promotion

• 33%

  Lower CPA*

• 3.3x

  Higher CVR*

• 2%

  lower CPM*

Leveraging Smart+ to drive more bus bookings online

• 27M

  Video Views

• 3.6M

  Reach

• 20%

  Click-Through Rate

Peek Freans RIO Breaks New Ground with Pakistan’s First CapCut App Open Ad Campaign!

• 17x

  Return on ad spend (ROAS)

• 40k

  app installs

• 27.5%

  increase in app sales

Driving engagement and boosting sales with a full-funnel TikTok strategy